Case Study · Automotive · Premium Services · United Arab Emirates
Trust Auto Care — A premium car-care website for Al Ain
A service-led website for a premium auto-care brand in Al Ain, built to showcase detailing, tint, PPF, and booking paths without visual clutter.
+3×
Lead form conversion
1.4s
Mobile LCP
−22%
Bounce rate
Challenge
Trustalain was generating traffic from paid campaigns across the GCC and South Asia but converting under 1.2% of it into qualified leads. The previous site buried the actual offer behind three scrolls, ran heavy on motion, and was slow on real 4G connections.
Approach
- Stripped the homepage to a single, focused scroll: hero offer, three trust signals, three product capabilities, FAQ, contact.
- Rebuilt the lead capture form with progressive disclosure — three required fields above the fold, optional ones revealed after intent.
- Cut hero payload by 71% and moved to AVIF + lazy-loaded sections, taking mobile LCP from 4.2s to under 1.5s.
- Implemented localized Arabic and English variants with shared design tokens.
Result
Conversion on the primary lead form moved from 1.2% to 3.6% in the first six weeks post-launch, and the team retired half of their PPC landing pages because the homepage now outperformed them.
“We stopped paying for separate landing pages. The homepage is now the highest-converting page we own.”
More work