Trust Auto Care — A premium car-care website for Al Ain

Trustalain was generating traffic from paid campaigns across the GCC and South Asia but converting under 1.2% of it into qualified leads. The previous site buried the actual offer behind three scrolls, ran heavy on motion, and was slow on real 4G connections.

1. 1Stripped the homepage to a single, focused scroll: hero offer, three trust signals, three product capabilities, FAQ, contact.
2. 2Rebuilt the lead capture form with progressive disclosure — three required fields above the fold, optional ones revealed after intent.
3. 3Cut hero payload by 71% and moved to AVIF + lazy-loaded sections, taking mobile LCP from 4.2s to under 1.5s.
4. 4Implemented localized Arabic and English variants with shared design tokens.

Conversion on the primary lead form moved from 1.2% to 3.6% in the first six weeks post-launch, and the team retired half of their PPC landing pages because the homepage now outperformed them.