Case Study · Food · Consumer · United Arab Emirates
DishDash — A discovery-led food app launch site
A consumer launch site for a restaurant discovery app, designed to make exploring places feel fast, premium, and easy on mobile.
Waitlist signups
Target hit · 21 days
Mobile share
78%
Launch cities
Data-led
Challenge
Dishdash needed a launch presence that felt like a real consumer brand, not a SaaS landing page, and a waitlist flow that captured enough information to segment the launch audience without scaring users off.
Approach
- Built a brand-led visual system with playful typography, real food photography, and motion that earned its presence.
- Designed a two-step waitlist flow: email above the fold, optional preferences revealed after submission.
- Wired analytics to track segment-level signups so the team could prioritize cities at launch.
- Shipped a fast, mobile-first build optimized for paid social referral.
Result
Dishdash crossed their pre-launch waitlist target in under three weeks, with strong segmentation that informed the launch city order. The founders used the site to close their first wave of restaurant partnerships.
“The site set the tone for the brand. People show up to the app already expecting it to feel like this.”
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