Case Study · SaaS · Productivity · United States
Timegate — A productivity SaaS launch site
A product-led marketing site for an early-stage time-management SaaS, built to convert free trials at the speed of a paid acquisition team.
Trial start rate
5.4%
CPL change
−31%
Activation time
12s
Challenge
Timegate had product-market fit signal but a marketing site that read like a feature list, not a product story. The founders wanted a site that would let a paid-acquisition team scale spend without the landing page being the bottleneck.
Approach
- Reframed the messaging from features to outcomes — what the user gets back, not what the app does.
- Designed an interactive, in-page product demo so visitors saw the core loop without signing up.
- Built the trial signup flow inline on the homepage with one-field email capture and a 12-second activation path.
- Added structured data, OG image generation, and a real RSS-fed blog for compounding organic.
Result
Trial-start rate from cold traffic moved from 2.1% to 5.4% in the first month. The team scaled paid spend by 4× without watching their CPL rise.
“We expected a marketing site. We got a conversion engine. Spend went up, CPL went down — that almost never happens at the same time.”
More work
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