Product Design

SaaS and product design that earns attention and keeps it.

Stackzeno designs products with the same rigour we put into marketing sites — research-led, brand-led, and built so engineering can ship without guessing what we meant.

Design system

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user@company.com

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2.4×↑ Conversion lift

Approach

Token-based systems · Research-led · Figma handoff

Most SaaS products fail to convert not because the screens are ugly but because the underlying flow is wrong. So we treat product design as a structural problem first — what does the user need to do, in what order, and where does the product currently fight against them — and a visual problem second.

Engagements we run

  • 0→1 product design. Pre-product startups who need a real prototype to raise, hire, or test the market with.
  • Feature redesigns. A checkout that doesn’t convert, an onboarding that drops off, or a dashboard that buries the most-used feature.
  • Design systems. A token-based system in Figma mapped 1:1 to Tailwind, shadcn/ui, or your in-house component library.
  • Marketing-to-product handoff. Make sure the moment a customer goes from your site to your product, the brand experience doesn’t collapse.

How we work with engineering

We design in components, not screens. Every Figma file is structured around a token system (colour, spacing, type, radius, shadow) that maps directly to your code. We pair-design with your engineers when needed and write Loom walkthroughs of every spec so reviewers don’t have to interpret what we meant. The result: less back-and-forth, fewer ambiguous handoffs, and fewer “well, the design didn’t actually say that” moments.

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Frequently asked

Quick answers before you reach out.

Is this for early-stage or scale-stage startups?

Both, but the engagement looks different. Early-stage teams hire us to define the product before the first line of code; scale-stage teams hire us to redesign a feature, fix a flow, or build a design system the in-house team can maintain.

Do you do user research?

Yes. We run lightweight customer interviews, usability tests, and competitive teardowns. We don't dress it up as 'discovery'; we make sure the design is shaped by real evidence rather than opinions.

Will you ship a design system or just screens?

By default we ship a documented design system in Figma with tokens, components, and a usage guide that maps cleanly to your codebase. Standalone screens without a system tend to break the moment a new feature ships.

Ready to plan the next launch?

Tell us what you're building. We reply within 24 hours with a clear next step — no sales calls required.

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