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The Website Brief Template

Fill this in before you talk to any web agency. 10 minutes now saves 10 weeks later.

Used by 20+ founders across the UAE, KSA, and USA to kick off web projects without wasted calls, scope creep, or vague proposals.

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Before you send it

Clear briefs get better proposals.

The goal here is to give your agency enough context to quote accurately, challenge weak assumptions, and avoid vague timelines.

Share goals, not just pages.
Include examples of sites you actually like.
Call out technical needs early: CMS, Arabic, payments, integrations.

Fill it here

Submit the completed brief directly from this page. We'll email the full submission to our team and send the client a confirmation copy from our no-reply inbox.

Project Basics

What is the name of your company or product?*

What does your company do?*

1–2 sentences

What is the primary goal of this website?*

e.g. generate leads, sell product, attract investors

Who is the target audience?

role, industry, region

What is your launch deadline?

Pages & Content

List the pages you need

e.g. Home, About, Services, Pricing, Blog, Contact

Do you have existing copy/content, or will it need to be written?

Do you have a logo and brand guidelines?

Yes / No / Partial

Do you have images or will stock photos be needed?

Design Direction

List 3 websites you admire and why

Words that describe the feel you want

e.g. bold, minimal, editorial, premium

Words that describe what you do NOT want

Does the site need to support Arabic / RTL?

Yes / No

Technical Requirements

Does it need a CMS so your team can edit content?

Yes / No

Do you need e-commerce / payment integration?

Do you need multi-language support?

Do you have a preferred hosting platform?

Vercel / Netlify / Other

Will you need blog or content publishing capabilities?

Budget & Timeline

Approximate budget range

Under $4k / $4k–$8k / $8k–$15k / $15k+

Ideal launch date

Is there a hard deadline we should know about?

Contact

Your name*

Company

Email*

Best way to reach you

Send this to us

Submit the completed brief here and we'll send it straight to our team. The client will also receive a confirmation email with a copy of everything they submitted.

We reply to every completed brief within 24 hours with a clear next step.