Author

Marwa Yasser

Owns product UX, visual design, and design quality across web and mobile, so every interface feels intentional before it ships.

Marwa Yasser

Head of Design and Product, Stackzeno

LinkedIn ↗

Posts

Articles by Marwa

Web Design
High-Performance Websites: How Speed and Design Actually Coexist
You do not have to strip the video, the motion, or the custom type to get a fast site. Here is where the weight actually comes from and how to keep both.
Product Design
SaaS Product Design: How to Scope It Before You Build
Most SaaS design projects go over budget because the scope was written as a list of screens. Here's how to scope product design around workflows, states, and decisions instead.
Web Design
SaaS Landing Page Design: What Actually Converts in the US Market (2026)
An opinionated, data-backed breakdown of what makes SaaS landing pages convert in the US market - above the fold, pricing psychology, social proof hierarchy, and CTA strategy.
SEO
How to Redesign Your Business Website Without Losing Traffic (2026)
The complete step-by-step guide for US businesses redesigning their website without losing Google rankings - pre-launch audit, redirect mapping, content migration, and post-launch monitoring.
Saudi Arabia
Best Web Design Agencies in Saudi Arabia: How to Find the Right One (2026)
The best web design agency in Saudi Arabia for your business depends on your type, stage, and goals - not a ranked list. This framework helps you find the right match.
Web Design
B2B Website Design: What US Companies Keep Getting Wrong (2026)
Sharp, opinionated breakdown of the most common B2B website design mistakes US companies make - and exactly how to fix them to generate more pipeline.
Dubai / UAE
Best Web Design Agencies in the UAE: How to Find the Right Fit (2026)
This is not a list of UAE web agencies - it's a framework for evaluating them. Learn the types, pricing tiers, and honest criteria for finding the right web design partner for your UAE business in 2026.
Process
How to Brief a Web Agency: The Founder's Complete Guide (USA)
A weak brief wastes everyone's time and inflates your quote. Here's exactly what to include in a web design brief - and what to leave out - so you get accurate proposals and fewer surprises.
Dubai / UAE
Web Design for Dubai Real Estate Agencies: What You Actually Need in 2025
Dubai's property market is AED 411 billion in transaction volume - and most real estate agency websites are not built to capture any of it. Here's what a serious Dubai property website actually needs, and what it costs.
Saudi Arabia
Web Design for Saudi Startups: The Complete 2025 Guide
Saudi startup websites need to do more than look good - they need to attract investors, demonstrate regulatory credibility, and work flawlessly in Arabic and English. Here's everything you need to know.
Dubai / UAE
Web Design in Abu Dhabi: What Local Businesses Need to Know (2025)
Abu Dhabi's web design market operates differently from Dubai - slower procurement, larger enterprise budgets, and a conservative design culture. Here's what local businesses need to know before building or redesigning their site.
Saudi Arabia
How to Choose a Web Design Agency in Jeddah (Without Overpaying) - 2025 Guide
Jeddah's web agency market ranges from SAR 5,000 freelancers to SAR 200,000+ studios. Here's how to find the right fit for your business - and the five questions to ask before you sign anything.
Dubai / UAE
How to Choose a Web Design Agency in Dubai Without Wasting Your Budget (2025)
Dubai's web design market runs from AED 5,000 freelancers to AED 200,000+ agencies - and the price tells you almost nothing about quality. Here's how to pick the right partner without burning your budget.
Web Design
How to Choose a Web Design Agency in the USA Without Getting Burned (2025)
A no-nonsense guide for US founders on how to evaluate web design agencies, spot red flags, understand pricing, and pick the right partner for your project.